Foundation in. Feed out. You approve.
Birch is a loop, not a pile of tools. One-time setup, then scheduled agents propose work. You stay in control. Shipping happens after approve.
One-time setup
After this, Birch behaves like a hire that already produced drafts and draft PRs for you to review.
- 01
Enter your URL
Sign up with your marketing site. Birch crawls what it needs to understand the product.
- 02
Confirm Foundation
You get a business profile plus five strategy docs: Product, Marketing, Competitors, Brand Voice, and Content. Edit them anytime.
- 03
Connect what you want
Optional Google Search Console, Analytics, and GitHub App. Agents still draft without them. Draft PRs need GitHub.
The ongoing loop
cron -> agents -> feed -> approve -> execute -> digest
- 01
Cron wakes the agents
Scheduled runs pull from your Foundation and live project context. Daily light passes and weekly heavier sweeps, per agent.
- 02
Work lands in the feed
Each proposal is a feed item: proposed, then approved or dismissed, then executed when the action is safe to run.
- 03
You decide
Approve what ships. Dismiss what does not fit. Copy drafts for Reddit and social. Merge draft PRs yourself.
- 04
Digest keeps you current
Email digests summarize what moved so you are not hunting through tabs. Daily when the feed needs you; otherwise weekly.
Auto vs human
Runs on a schedule
Research, audits, GEO sweeps, topic picks, draft generation, and opening draft PRs when you have approved that path.
Waits on you
Approve, dismiss, copy and post, merge PRs, submit directories, and any irreversible publish step.
Never automatic
No auto-merge. No auto-post to Reddit, X, or LinkedIn. Empty credits pause expensive agents instead of surprise bills.
What shows up in your feed
Each agent has its own cadence. Details on the agent pages.
- SEO agent
Weekly sweep, with opportunities and prompts landing in your feed
- GEO / AEO agent
Weekly heavy sweep, with lighter daily deltas when budget allows
- Blog agent
Weekly topic pick and draft workflow
- Reddit agent
Daily discover and draft pass
- Social agent
Weekly packs from recent source wins
- Backlinks agent
Weekly opportunities refresh and checklist nudges
Phone connectors (Telegram, Slack, WhatsApp) come later. The dashboard is the control surface for launch.
Ready to try it on your site?
$99/mo, cancel anytime